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SPIN IT is a business podcast that will inspire you to see failures and obstacles as a stepping stone for success, transforming them into a new path forward, a path that you may not have seen or considered before. Whether it’s a scandal or a broken business model - obstacles are an opportunity to learn, pivot and go after your goals with a new perspective. Hosted by Stephynie Malik, award-winning Crisis Management Expert and Business Strategist, this podcast offers you advice and guidance on how difficult situations can result in successful outcomes. It’s all about how you Spin It!
Episodes
Monday Sep 20, 2021
Monday Sep 20, 2021
Today on the show we’re talking with Loren Brill Castle, the Founder and CEO of Sweet Loren’s.
Loren’s mom was diagnosed with cancer when she was 14 and was sick for 12 years. That killed Loren to see her mom suffering, but it never swayed her positivity, Loren took ownership of her life and stopped being the victim!
Loren graduated from the Annenberg School of Communication at the University of Southern California with a BA in Communications, she also became a certified Hatha yoga instructor while in college. Loren completed a Master Class in cooking at The New School in New York City, and she also studied at the Natural Gourmet Institute learning how to eat healthy and how that affects your life in more ways than one.
Loren was also diagnosed with cancer when she was only 22 years old, only months after graduating college. She founded Sweet Loren’s in 2011 shortly after her battle with cancer, it is now one of the fastest growing startups today, growing 655%!
Today Loren and Stephynie talk about how her battle with cancer has shaped her healthy lifestyle today, and if there was ever a point that Loren wanted to give up. They also talk about how Loren and her company did so well in 2020, during a pandemic, and how being a CEO has changed Loren’s life.
Social Media:
Reach out to Stephynie directly at: hello@smalikent.com
Follow Stephynie on Linkedin: https://www.linkedin.com/in/stephyniemalik/
Follow Stephynie on Instagram: https://www.instagram.com/stephyniemalik/
Follow Stephynie on Clubhouse: @stephyniemalik
Check out my website to learn more about my work: https://stephyniemalik.com/
Timestamps:
2:51 - Loren’s Mom Battling Cancer
11:02 - Staying Positive in the Hard Times
14:07 - The Misinformation About Cancer Online
19:26 - Being Able to Eat What You Want
21:16 - Sweet Loren’s
25:32 - What Diet Does Loren Eat?
27:59 - Was There Ever a Point Where Loren Wanted to Give Up?
31:22 - Dealing with Investors in the Business
33:21 - What’s Next for Sweet Loren’s?
36:14 - How Did Sweet Loren’s Scale So Well in the Pandemic?
40:16 - How to Keep Your Team Happy and Company Morale Up
42:00 - Balancing Loren’s New Baby and Sweet Loren’s
45:32 - How Has Being a CEO Changed Who Loren is?
47:43 - Top Tips FOr Young Aspiring Entrepreneurs
50:43 - One Flavor Sweet Loren’s Has Not Been Able to Perfect Yet
51:30 - Where Can You Find Loren Online?
Mentioned in the Episode:
Loren’s Linkedin - https://www.linkedin.com/in/loren-brill-castle-56887121
Loren’s Instagram - https://www.instagram.com/lorenbrill
Loren’s Facebook - https://www.facebook.com/lorenbrill
Loren’s Sweet Loren’s Website - https://www.instagram.com/sweetloren
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